Why the publisher’s homepage is making a comeback

“With the rise of social and search, the publisher homepage was left for dead,” Ricardo Bilton writes, but the homepage is starting to slow return to relevance. More publishers are seeing the homepage as a way to make a statement for their brand, instead of just a “front door” for traffic to articles. Co-founder of design firm Charming Robot Dan Maccarone says the homepage can also be a “playground” for publishers: “If anything, the homepage is the best place to experiment with new ideas.”