Why some publishers are hiring Snapchat specialists

Lucia Moses writes Snapchat’s benefits to publishers still remain unproven, but that hasn’t stopped publishers from hiring Snapchat specialists to devise content strategies for the platform. While hiring specialists is a big investment, Moses writes that it is likely a necessary investment because existing content cannot be easily transferred to Snapchat. CNN’s head of social news Samantha Barry says: “Snapchat is a really, really bespoke platform for us. It’s not cut-and-paste. It’s more of a magazine edition.”