Why some media newsletters are designed to be read without clicking
Newsletters are quickly growing as an efficient way for people to catch up on news, but some media organizations are designing their newsletters to be read entirely without clicking through to the host’s site. At Quartz, senior editor Gideon Lichfield says they’ve recognized people are no longer coming directly to publishers’ websites from “social media side doors.” To that end, Quartz has taken the approach that everywhere it publishes is a platform, rather than a way to drive traffic to Quartz’s website.
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