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Why HuffPo Politics gets inflated traffic numbers from the ‘Good News’ vertical

Politico

The Huffington Post’s “Good News” vertical launched in 2012 aims to “shine a much-needed spotlight on what’s inspiring, what’s positive, what’s working.” HuffPo has been categorizing the feature as “politics” on comScore, leading to a bump in traffic for HuffPo Politics. Stories from Good News also include a tagline saying, “Part of HuffPost Politics,” though a small number of the Good News stories relate to politics. In October, the Good News vertical contributed 6.5 million unique visitors to HuffPo Politics’ total of 20 million unique visitors for the month.

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