Bloomberg Businessweek’s massive 38,000-word story “What is Code” has generated more traffic than any other article since the site’s launch, an accomplishment editor Josh Tyrangiel says can partly be due to the fact it reached several different communities. It was popular with coders, as well as non-coders who work in business, but the majority of the readership is from “general-interest readers curious about software.” Tyrangiel says: “People seem both excited and surprised by it. The risk going in was that it was very long and technical. The big question mark was, ‘Would anyone read it?’”