Why a Massachusetts newspaper is letting an artist take over its front page for 26 days

The Sentinel & Enterprise of Fitchberg, Mass., is handing over its front page to artist Anna Schuleit Haber for 26 days. Schuleit Haber is putting an art installation devoted to the alphabet on the paper’s front page, with a different artist designing each letter. Each day’s newspaper includes a profile of the artist who created the letter, and 10 percent of the ad revenue tied to the project is donated to the Fitchberg Art Museum. Director of the Fitchberg Art Museum Nick Capasso says: “The art is the newspaper and the newspaper is the art and for 26 days, they’re inseparable, and nobody’s ever done that before.”