What to expect from Google AMP next: More interactive story forms and advertisements

In a Q&A with Nieman Lab’s Shan Wang, Google’s head of news Richard Gingras says in the coming versions of Google’s Accelerated Mobile Pages, publishers can expect to see more interactive and creative story forms and advertisements. Gingras says Google has brought publishers into the development process with conversations about what publishers are looking for from AMP. Gingras says: “When we announced, a frequent question was: Could we do things beyond straightforward articles? It’s important to us that that be allowed, and we want to push forward with this.”