University of Florida partners with Yik Yak to create customized local news feed

At the University of Florida, journalism students are curating a feed of news and campus happenings in a partnership with anonymous social media app Yik Yak. About 20 pieces of content or “yaks” are created for the feed each day by students, and they’ll be experimenting with sharing breaking news and embedded links on the app. Yik Yak serves as a natural way of sharing news on a college campus, and the customized feed acts as a filter for the large volume of content posted each day by the college community.