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Tribune’s new investor wants to save print with ‘machine vision’ technology

Bloomberg

Tribune Publishing’s new second-largest investor Nant Capital has a plan to save print: With “machine vision” technology developed by CEO Patrick Soon-Shiong, he says the experience of reading a print newspaper will be brought to life. For example, if a reader focused their smartphone camera on a picture of Kevin Durant, they could see Durant dunking a basketball; if the reader focused on a picture of Donald Trump, they could hear Trump talking.

+ Experiments at bringing print to life through augmented reality have been around since at least 2011, when a Dublin newspaper used it to make content and ads interactive (TheNextWeb), and has since been tried in many other places without much effect (J-Source)

+ Though Tribune rejected Gannett’s latest offer, Rick Edmonds says the two companies could still be negotiating (Poynter)

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