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Tow Center: Metrics have a ‘powerful influence’ over journalists’ morale

A new Tow Center report examines the use of metrics in newsrooms, with The New York Times, Gawker and Chartbeat as case studies, and found that analytics often have “important emotional dimensions that are too often overlooked.” A spike in shares can trigger a feeling of triumph in journalists, but less impressive stats can affect their motivation and make them feel anxious. But not all metrics are created equal, and the report concludes: “At a time when data analytics are increasingly valorized, we must take care not to equate what is quantifiable with what is valuable.”

+ Better yet, API’s custom metrics help publishers quantify the journalism characteristics they value

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