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To make its stories stickier on mobile, Quartz is adding another step for readers

Nieman Lab

Taking a cue from The New York Times, Quartz added a “Read Full Story” button on mobile in its design changes rolled out Sunday. If you tap the button, you’ll see the full story, but if you keep scrolling, you’ll see an ad and then a list of more story headlines. Quartz executive editor Zach Seward said on Twitter that Quartz is trying to achieve two things with the button: Keep readers who would have otherwise left by showing them more stories, and improve metrics on the ad shown.

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