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The Onion launches a major redesign, offering a glimpse of the media empire it could become

The Atlantic

With the unveiling of The Onion’s redesign on Friday, Chris Heller says we can see how The Onion might grow into a media empire. The Onion plans to spin off several new websites, launch a studio to develop films and TV shows, and raise money from new investors, all within the next year. Onion Inc.’s president and chief operating officer Mike McAvoy says: “We want to be one of the few new media companies that’s able to figure out these changes that are taking place.”

+ An appropriately satirical guide to The Onion’s redesigned website (The Onion)

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