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The New York Times wants its first virtual reality film ‘The Displaced’ to be ‘the moment when VR went mainstream’

Nieman Lab

After delivering more than a million pre-assembled cardboard virtual reality viewers to readers, The New York Times wants people to see its first virtual reality film “The Displaced” as “the moment when VR went mainstream.” NYT says the launch of its virtual reality app was the most successful NYT app launch ever, with more downloads in its first three days than any other NYT app has had when launched. NYT magazine editor Jake Silverstein says: “We think VR has a promising future, just like photography did 119 years ago.”

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