Insights, tools and research to advance journalism

The New York Times launches a new email newsletter targeted to college students

New York Times

The New York Times’ newest email newsletter aims to help college students “through their next steps, both professional and personal, in a way that doesn’t come across as prescriptive.” Called “The Edit,” the newsletter will be sent out every other week and will include content curated around academic majors, as well as popular stories on social media and other stories of interest to college students. The first edition of The Edit included stories on Bernie Sanders, study abroad programs and beer ads.

Read More

Need to Know newsletter

The smart way to start your day

Each morning we scour the web for fresh useful insights in our Need to Know newsletter. Sign up below.

The American Press Institute

Our mission

We help transform news organizations for an audience-centered future.

Our programs for publishers focus on four things:

  • 1. Understand your audience
  • 2. Get your audience to pay
  • 3. Transform your culture
  • 4. Do your best journalism
  • Find out more about API »

API solutions for publishers

What we can do for you

API offers a suite of original tools and services for solving the biggest challenges in news:

  • Decide what beats to cover and how
  • Identify and develop the skills you need
  • Assess and improve your culture
  • Drive more reader revenue
  • Drive loyalty through accountability journalism
  • Make analytics work for you
  • Contact us to find out how »