The challenge for publishers to overcome in mobile is slow load times

As mobile continues to grow, publishers have focused on optimizing their design for mobile screens, but they might not have done enough. Craig Hyde, CEO of mobile optimization company Rigor, says that while the Internet in general is getting slower, publishers are the slowest, because there’s so many elements crammed into each page. Hyde says: “With all the things on pages, it’s amazing things happen even in eight seconds.”

+ Business Insider’s president and COO Julie Hansen on playing catch-up with mobile: “It’s not unusual for marketers to lag behind their consumers by a bit. That’s a question of time. There’s no denying that horse has left the barn” (Digiday)