The redesign of The Atlantic’s website launched quietly on Tuesday night, with the goal of offering a cleaner reading experience. The reading experience more closely mimics a print magazine, something Joshua Benton says makes the content feel less newsy. The new homepage also shows less content than the old one, possibly a reflection of The Atlantic COO Bob Cohn’s argument that a homepage is not so much a way to direct lots of visitors to content as it is an image of your brand.

+ Why The Atlantic (and other publishers) chose to omit infinite scroll in its redesign: The benefits taper off as more traffic is referred from Facebook and mobile (Digiday)