Insights, tools and research to advance journalism

How to be a storytelling superhero


Alisa Miller, head of Public Radio International, writes about how to take advantage of the new digital “ecosystems” with seven storytelling superpowers, and how PRI is trying to invent new ways to engage with people. “For us, it’s about how these ecosystems fuel growth by generating more value from/for individual stories, user generated content, ‘shows,’ topics, talents, communities, tools, stations and mobile devices as part of PRI’s own storytelling ecology,” writes Miller.

+ A look at emerging trends in understanding audience behavior and analytics(Reynolds Journalism Institute) and 3 discoveries about audience metrics at Chartbeat, Gawker, and The New York Times: News metrics are hard to interpret because journalism has multiple aims; organizational culture matters – a lot – when it comes to how metrics are used; and metrics serve social and emotional functions just as much as rational ones (Tow Center)

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