Insights, tools and research to advance journalism

How small design decisions in data journalism can affect a user’s understanding of the numbers

Washington Post

Data visualization is much an art as a science, Wonkblog’s Christopher Ingraham says. Comparing his own map about population change in the U.S. to the Pew Charitable Trust’s map of the same data, Ingraham shows how small design decisions such as a choice of color or the number of thresholds can affect how numbers are displayed and ultimately understood by the readers. Ingraham writes: “Communicating with numbers is, in many ways, just like communicating with words. You make decisions about what to emphasize and what to downplay, and about how to convey a full understanding of the subject at hand.”

Read More

Need to Know newsletter

The smart way to start your day

Each morning we scour the web for fresh useful insights in our Need to Know newsletter. Sign up below.

The American Press Institute

Our mission

We help transform news organizations for an audience-centered future.

Our programs for publishers focus on four things:

  • 1. Understand your audience
  • 2. Get your audience to pay
  • 3. Transform your culture
  • 4. Do your best journalism
  • Find out more about API »

API solutions for publishers

What we can do for you

API offers a suite of original tools and services for solving the biggest challenges in news:

  • Decide what beats to cover and how
  • Identify and develop the skills you need
  • Assess and improve your culture
  • Drive more reader revenue
  • Drive loyalty through accountability journalism
  • Make analytics work for you
  • Contact us to find out how »