Rise of platform publishing leads to a new role at media companies: Platform ambassador

The newest role to come to media companies is platform ambassador, Lucia Moses writes, driven by the need to understand platforms such as Facebook and Snapchat. Vox is currently hiring a director of partner platforms, who will “establish and own the relationship with all major content platforms” and work with Vox’s product, editorial and revenue teams on editorial strategy. Moses writes differences between the platforms have made a point person necessary: “Part of the challenge is that the platforms require different degrees of back and forth, depending on how automated the process of uploading content is; there are historical ties between staffers at the publishing company and platform; and some of the platforms have ad sales opportunities while others are pure edit plays.”