Insights, tools and research to advance journalism

Why more readers should frequent the comment section

Rio Grande Guardian

While some are giving up on the comments section, Natalie Jomini Stroud says there’s still compelling evidence that the comment section can be good for both readers and news organizations. Comments provide an important way for journalists to interact with their readers. And with a focus on making the comment section a more civil place, comments can be an important venue for political discussion. As for how to do that, Stroud suggests: “Increasing the number of commenters can help to diversify the voices contributing to the discussion. Instead of an echo chamber, the comment section ideally should be a place where people could encounter different perspectives on the news. Positive feedback, such as recommendations, may be one way to work toward this end.”

+ Nick Denton on why the comment section is still of value to news organizations: “The principle is that the Internet is an interactive medium, and an exchange between readers and writers is a much more meaningful form of interaction than a like or a share … But above all, this is just the way that Internet news should be. Why wouldn’t you want to tap the opinions and expertise of your readership?” (Fortune)

Read More

Need to Know newsletter

The smart way to start your day

Each morning we scour the web for fresh useful insights in our Need to Know newsletter. Sign up below.

The American Press Institute

Our mission

We help transform news organizations for an audience-centered future.

Our programs for publishers focus on four things:

  • 1. Understand your audience
  • 2. Get your audience to pay
  • 3. Transform your culture
  • 4. Do your best journalism
  • Find out more about API »

API solutions for publishers

What we can do for you

API offers a suite of original tools and services for solving the biggest challenges in news:

  • Decide what beats to cover and how
  • Identify and develop the skills you need
  • Assess and improve your culture
  • Drive more reader revenue
  • Drive loyalty through accountability journalism
  • Make analytics work for you
  • Contact us to find out how »