Quartz’s new app lets users chat with the news, rather than just reading it

Quartz launched its first app on Thursday with a unique approach: Rather than just giving users stories to read, users chat with the app. Instead of simply sending headlines, the app sends users messages that read more like a text message from a friend. Messages often include GIFs, and when it runs out of new stories, the app will ask users trivia questions. Chat apps are quickly growing in popularity, particularly overseas, and Quartz lead designer Daniel Lee says “it’s a very underutilized interface” by news organizations.

+ Earlier: Quartz decided to launch an app because it’s seeing its audience change and the app landscape change