Quartz’s messenger-style news app isn’t for everyone, but that’s a good thing

Quartz’s first app feels like a messenger app, and the approach has drawn some criticism. But Chris Sutcliffe writes that the app isn’t for everyone, and it shouldn’t be: “The points of differentiation which mean the app is by design unlikely to appeal to everybody are also those that will possibly make it vital to enough people to make it worth Quartz’s while. It’s a technique that we’re seeing more and more publishers adopt as cracks begin to appear in the idea that scale alone can support a publisher.”