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For some publishers, Twitter is a better platform for video revenue than Facebook

Digiday

On the surface, Facebook appears to be a better platform for video publishers than Twitter, simply because of its larger audience numbers. But some publishers are finding that Twitter is a better platform to make money off of video because of its options for revenue sharing, including pre-roll video ads. “We’re making so little from Facebook video that the finance team doesn’t even share it in the monthly reports. Twitter is a different story. It’s looking a lot better than Facebook’s ‘suggested video’ revenue,” one publisher said.

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