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The problem with Tronc’s video strategy: ‘Churning out content isn’t necessarily a winning strategy’


Tronc is planning to put out 2,000 videos per day, largely through automation. But this strategy isn’t new, Timothy B. Lee writes. Some media companies such as eHow have been churning out text-based articles by the thousands for at least a decade, but when Google’s algorithm learned that people weren’t really interested in these “spammy” sites, those sites saw steep traffic declines. The broader lesson, Lee writes, is that quality does indeed matter online, even if it may not appear so in the short term.

+ Other publishers including Time Inc. and The Huffington Post are experimenting with automated video as well, finding some early success as demand for video on Facebook and other platforms increases (New York Times)

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