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Is it possible for journalism to move away from ‘peak content’?

TheMediaBriefing

If clickbait is devouring journalism as Frédéric Filloux argues, Chris Sutcliffe asks, is there a way for news organizations to move away from “peak content,” or creating content to get as much traffic as possible? Sutcliffe writes: “Publishers’ reliance on ad revenue from huge audiences means they’ll inevitably resort to lowest common denominator-style publishing if they ever need a boost. But peak content is an ill wind that’s blowing no publishers any good, and something will have to give sooner rather than later.”

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