This “Orange is the New Black” native ad is winning over skeptics

This native ad that The New York Times created for Netflix’s Orange is the New Black is getting praise from, of all people, journalists. It’s one of the first to come from the Times’ newly formed Brand Studio unit, which was built to create native ads for advertisers. The Times ad will raise the bar for native advertising, says Steve Rubel, chief content strategist at Edelman. But it may be tough for other advertisers to replicate when they don’t have the content and narrative that companies like Netflix already have.

+ “A rule of thumb is that the content should be so useful and accurate that the reader wouldn’t care whether it was sponsored or not

How nonprofit news outlets like the Voice of San Diego approach native advertising (News Biz)

+ Quick takes: Coming soon to Twitter, ads targeted to weather conditions (Wall Street Journal); BuzzFeed editor in chief Ben Smith on the challenge of competing with every other piece of content on the web (Nieman Reports) and The 60-second interview with Erik Wemple (Capital New York)