Insights, tools and research to advance journalism

How the online advertising industry fuels ‘fake news’

London School of Economics

The U.K. Parliament’s inquiry into “fake news” asks, “Have changes in the selling and placing of advertising encouraged the growth of fake news, for example by making it profitable to use fake news to attract more hits to websites, and thus more income from advertisers?” That’s an important question, Damian Tambini argues, because its answer invites an analysis of the economic structures that support “fake news.” Tambini explains the advertising cycle from selling ads programmatically to fake news organizations buying into ad networks to show how the underlying structures of the online ad industry fuels “fake news.”

+ YouTube hosts creators of “fake news,” conspiracy theories and other forms of false information, but has received little scrutiny for its part in the rise of misinformation (BuzzFeed)

Read More

Need to Know newsletter

The smart way to start your day

Each morning we scour the web for fresh useful insights in our Need to Know newsletter. Sign up below.

Featured topics

Go deeper on…

Dive deep on everything we produce about these key topics.

Strategy Studies

The best practices for innovation within news organizations

This Strategy Study presents examples and insights about journalism innovation, offering actionable advice and methods to move your journalism and business forward.