How the one-year-old Atlanta-based “Bitter Southerner” is making money while eschewing ads

The burgeoning down-home media platform is finding a formula where word and image can thrive in these challenging times for quality content. Co-founder Chuck Reece states its mission as: “For the sake of the story and the love of the South.” Using a model borrowed from public radio, Bitter Southerner is generating revenue through membership, a book club and selling limited edition items in its virtual store. “We decided early on to just say ‘no’ to advertising,” says Reece. “We knew if we tapped into a Southern sensibility that is way richer than ‘Honey Boo Boo’ and ‘Duck Dynasty’ that our community would support us.”

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