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News app users are the most loyal, according to a new mobile ad report

Nieman Lab

While most smartphone users in the U.S. start their day with a social media app and end it with an entertainment app, a new report from Opera Mediaworks says apps classified as “News & Information” are the category to which users are most loyal. The report says: “This category had the most consistent first and last app of the day usage across the entire month. It also had the smallest relative change in its audience size between morning and evening.”

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