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The New York Times is running a banner ad for the magazine’s cover story, raising ethical questions about the unusual ad

Digiday

A banner ad on The New York Times’ website is directing readers to New York Times Magazine’s cover story on the revival of “Shuffle Along.” The ad directs users not only to the 10,000 word story, but to buy tickets for the show itself. Poynter’s Kelly McBride says the ad raises ethical questions about whether NYT confirmed the story was on the cover or if it sold the ad first, then updated after the story’s publication: “The biggest question that readers might have is whether the Times did the story in order to sell the ad? Knowing the Times, I’m sure they didn’t. But not every reader knows that. … In this case, I suspect that the ad creates the perception that the Times may have compromised their editorial independence, by doing a story on an advertiser.”

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