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Measuring audience across different platforms is proving to be difficult for publishers

Digiday

As many publishers are jumping into distributed strategies, they’re finding that measuring their audiences across different platforms isn’t simple, Lucia Moses writes. CNN’s Meredith Artley says they are somewhat at the mercy of the platform, which may choose to provide data once a day or even once a week: “All these platforms are a little bit different because all these audiences are a little bit different and the measurement metrics are a little bit different. Apple News is going to measure differently because it’s a different audience and use case than Snapchat and Instagram and messaging apps and watches.”

+ The latest round of winners in the Knight News Challenge include projects that make filing FOIA requests simpler and a database of police misconduct reports, with 17 projects receiving a total of $3.2 million (Nieman Lab)

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