Mark Zuckerberg: Instant Articles should be ‘the primary news experience people have’

In a Reddit Ask Me Anything on Tuesday afternoon, Mark Zuckerberg addressed the future of news on Facebook. Zuckerberg says that Facebook’s goal is to make the reading experience more enjoyable and more efficient in terms of load times, but it’s more than a change Facebook is making by itself. Zuckerberg says: “When you ask about the ‘next thing,’ it really is getting Instant Articles fully rolled out and making it the primary news experience people have.”

+ The top Facebook video publishers in June included BuzzFeed Video, NowThis, AJ+ and Storyful: NewsWhip finds that short videos that are visually-based and can be understood without audio are performing better (NewsWhip)