Insights, tools and research to advance journalism

Lessons from Reported.ly’s social-first model: There’s a balance between protecting people and informing them, and choose your platforms wisely

Journalism.co.uk

At the Online News Association conference on Saturday, the staff of Reported.ly gathered to talk about the lessons they learned from the 20 months of Reported.ly. The goal of Reported.ly was to inform people through social media, but its small size meant that it couldn’t do everything, Andy Carvin says. While the team wanted to do more on Reddit, it largely focused on Twitter and Facebook. And when it came to reporting on graphic content, Asteris Masouras said there’s a balance to strike between protecting people and informing them: In the case of the photo of 3-year-old Syrian Aylan Kurdi, Reported.ly chose to describe the image rather than repost it.

+ More from this weekend’s ONA conference: Winners of the 2016 Online Journalism Awards include New York Magazine for its story “Cosby: The Women” and Quartz for general excellence in online journalism (Online News Association)

Read More

Need to Know newsletter

The smart way to start your day

Each morning we scour the web for fresh useful insights in our Need to Know newsletter. Sign up below.

The American Press Institute

Our mission

We help transform news organizations for an audience-centered future.

Our programs for publishers focus on four things:

  • 1. Understand your audience
  • 2. Get your audience to pay
  • 3. Transform your culture
  • 4. Do your best journalism
  • Find out more about API »

API solutions for publishers

What we can do for you

API offers a suite of original tools and services for solving the biggest challenges in news:

  • Decide what beats to cover and how
  • Identify and develop the skills you need
  • Assess and improve your culture
  • Drive more reader revenue
  • Drive loyalty through accountability journalism
  • Make analytics work for you
  • Contact us to find out how »