Jonah Peretti on why BuzzFeed does news: ‘It’s good for the world, it’s good for business, and it’s good for our company culture’

Jonah Peretti on why BuzzFeed does news: ‘It’s good for the world, it’s good for business, and it’s good for our company culture’ (BuzzFeed)
As the BuzzFeed News app launched yesterday, Jonah Peretti shared his thoughts on why BuzzFeed is pursuing news. While “news might not be as big a business as entertainment,” Peretti writes that news is the best way to have a big impact on the world and can be done with a small team of journalists. Besides its global impact, Peretti says news will have a positive impact on BuzzFeed’s company culture: “Even our team members who work on entertainment content or on the business side are proud to work at a company that is breaking big, important stories.”