How The Washington Post cut its page load time by 85 percent

Some news sites have problems with poor page load times, but The Washington Post was able to cut its page load time by 85 percent by eliminating redundancies and features readers weren’t using. The site’s navigation was particularly weighty, and its features were pared down. However, advertisements are part of publishers’ page load problem, evidenced by the rise of ad blockers. Chief architect Gregory Franczyk says: “We have very little control over ads that load late or slowly, but we wanted to make the core use experience as solid as possible. That’s what we have control over.”