Insights, tools and research to advance journalism

How The Upshot used geolocation to personalize the text of a story

Nieman Lab

For a companion story on how children raised in different places have different chances of getting out of poverty, The Upshot put together an interactive article answering the question, “What would that look like where I live?” The Best and Worst Places to Grow Up alters the text based on the reader’s selected location, using the IP address to make an initial estimate. NYT graphics editor Amanda Cox says they wanted to cut out the unnecessary steps between readers and the information they’re looking for: “It’s a fine line between a smarter default and being creepy.”

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