Insights, tools and research to advance journalism

How is letting readers get a glimpse into its website redesign process


Soon readers of will get to take a look into the website redesign process and be able to offer their feedback. On, readers will see previews and be able to submit their thoughts on the designs, which will be fully launched by early 2016. director of product Ben Turk Tolub says: “We’re always telling politicians and everyone else they should be open and tell everyone what they’re doing, and so we’re taking a note out of our own playbook.”

Read More

Need to Know newsletter

The smart way to start your day

Each morning we scour the web for fresh useful insights in our Need to Know newsletter. Sign up below.

The American Press Institute

Our mission

We help transform news organizations for an audience-centered future.

Our programs for publishers focus on four things:

  • 1. Understand your audience
  • 2. Get your audience to pay
  • 3. Transform your culture
  • 4. Do your best journalism
  • Find out more about API »

API solutions for publishers

What we can do for you

API offers a suite of original tools and services for solving the biggest challenges in news:

  • Decide what beats to cover and how
  • Identify and develop the skills you need
  • Assess and improve your culture
  • Drive more reader revenue
  • Drive loyalty through accountability journalism
  • Make analytics work for you
  • Contact us to find out how »