How NYT is approaching its recipe archives as a service to readers

In The New York Times’ new Cooking app, 16,000 recipes from NYT’s archives are now available for users. As many publishers look to take advantage of previously published content, food editor Sam Sifton says the decision to digitize the NYT’s recipe archives was for the service it would provide to readers. Sifton says: “I have always believed that service is at the heart of what newspapers do. … I believe we are coming back to that now, and tools like Cooking, the website and app we’ve built to go along with our food coverage provide real service to our readers.”