Insights, tools and research to advance journalism

How GQ cut its page load time while redesigning its website


Prior to redesigning its website, GQ’s pages took up to 7 seconds to load, an unacceptable lag as its mobile traffic grows. As its website was redesigned, GQ migrated to a single CMS and decluttered its article pages, cutting load time to under 2 seconds. The company Rigor helped GQ optimize its site performance. Its CEO Craig Hyde says slow load times are often caused by outsourced features and services, which drags down load times.

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