‘How BuzzFeed won the Internet’: 27 percent of its traffic is native Facebook video and 21 percent is Snapchat views
In a conversation with Re/code’s Peter Kafka, Jonah Peretti explains how BuzzFeed “won the Internet” by breaking down its traffic, which he defines to include engagement with BuzzFeed’s content on platforms outside of its website and apps. Platforms are key to BuzzFeed’s success: Facebook native video is the biggest proportion with 27 percent, followed by Snapchat views at 21 percent. YouTube views account for 14 percent of its traffic. Peretti says 23 percent of its traffic is direct to its site or apps, and 6 percent of its traffic comes from Facebook.