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More than half of local independent online news sites are selling sponsored content, Tow-Knight report finds

Nieman Lab

According to a new report from the Tow-Knight Center for Entrepreneurial Journalism, 51 percent of local independent online news sites that sell journalism are selling native advertising or sponsored content. The report shows that while these publishers are still heavily dependent on advertising revenue, they’re experimenting with new ad formats and new ways to bring in revenue. And, 78 percent of the survey respondents said their revenue increased in 2014, up from 70 percent who said the same in the previous year’s survey.

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