The expansion of Apple Pay could help news organizations get more readers to pay for news

Apple Pay will be expanded to websites soon, Re/code reports. That could help news organizations get more readers to pay for news, Joshua Benton writes. More people are on mobile devices, and the process of paying for something with a credit card on a mobile website isn’t easy. But Apple Pay will make that easier for people with iOS devices: “If Apple Pay for websites does really let iPhone users pay with one tap on a fingerprint sensor, that’s a real advance. … If your publication offers a paywall and sees mobile conversion rates lower than desktop ones … Apple Pay for the web is worth watching.”

+ Earlier: Our report on the current landscape of digital subscriptions in journalism