Early thoughts on Instant Articles: There’s a way to make money, because you’re growing new audiences

Facebook launched Instant Articles for all iPhone app users about a month ago, and Laura Hazard Owen talked to three Instant Articles publishers about their early thoughts on the platform. The Washington Post’s Cory Haik says: “If we end up making more money as a publisher, that’s fantastic. I don’t think that’s going to be an afterthought or byproduct; I think there is a way to win from the business perspective. It’s a little murky how that plays out on each platform, but I trust that that’s the case, because you grow new audiences.”