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Dao Nguyen: BuzzFeed doesn’t have a monopoly on data; it just knows how to use it in the right ways

Fast Company

BuzzFeed publisher Dao Nguyen wants to dispel the myth that data scientists determine what’s written at BuzzFeed. The reality is much more nuanced, Nguyen says, and BuzzFeed knows there are a lot of things that they can’t learn from data, including the qualitative reasons why a story resonated with people. Nguyen says: “I don’t think that BuzzFeed has the monopoly on data. I just think we use it well.”

+ Earlier: By choosing Nguyen as publisher in 2014, BuzzFeed showed its commitment to data as a driver of both knowledge and strategy

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