How Businessweek is reinventing the magazine cover

Though news consumption has shifted online, “chances are a Bloomberg Businessweek cover has stopped you in your tracks at some point,” writes Alissa Walker. The new team and strategy, which has led to a “brilliant cat hurricane GIF” and “the most anti-Apple typography ever slapped over Tim Cook’s face” is a result of a different structure. “When [the former creative director] rebooted the mag he created this environment where the visual people and the words people have equal footing and work side-by-side,” says deputy creative director Tracy Ma. “…it’s a model that’s worked pretty well for us, and something we keep pushing for.”

+ 5 ways to lie with charts (Nautilus)