A big investigation of what readers want, in both print and online, has spurred changes in the way Gatehouse Media newspapers select, display and promote news and information
A yearlong readership study by Gatehouse Media, which included a survey of 5,900 readers in five markets where the company operates newspapers, has spawned a cleaner, less cluttered front page, as well as some new content series. Their next big digital initiative will focus on obtaining better data about how readers are engaging in content in real time.
+ Why entrepreneurial publishing is catching fire in local digital (Street Fight Mag)
+ How the Dallas Morning News is covering the U.S.’s first Ebola patient: expert beat coverage with social, video, maps and timelines(NetNewsCheck); Media coverage of Ebola requires a delicate balance(Poynter); How journalists are balancing safety while covering the Ebola epidemic (New York Times)
+ “If you want an easy way of telling how doomed a media company is, just look at its stated ambitions and acquisitions.” (The Guardian)
+ Start your week with this news quiz then compare your score with the general public (Pew Research)
READ MORE FROM:Shareable
MORE ARTICLES ABOUT:Design, Understanding news audiences