The best way to find readers on Apple News may be having Apple News promote your article

Publishers have said they’re underwhelmed by Apple News: They’re unhappy with the data they receive from Apple and the user experience the app offers, but also with the traffic they’re receiving. After experimenting with Apple News, Talking New Media found that the best way to find a significant readership on the app is to have your article promoted by Apple News. D.B. Hebbard writes: “This, in the end, is the problem with all of Apple’s publishing schemes so far: The success of the effort is completely dependent on whether Apple promotes the publisher’s content. This is true of other platforms, as well, but no matter which platform we might be talking about, it is a very poor solution for independent publishers. It means that success is random and fleeting.”