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Because it’s seeing its audience change, Quartz will launch an app in early 2016

Nieman Lab

When Quartz launched in 2012, it intentionally did not have an app because it created a barrier for readers to discover Quartz, publisher Jay Lauf says. Now, Quartz has plans to launch its first app in the first quarter of 2016. That’s because audiences are changing and the app landscape is changing, Lauf says: “Over the past four years, the places where people spend time reading have changed greatly. We’re trying to position ourselves to be wherever those users are.”

+ Quartz says its traffic grew by 65 percent in December, its revenue grew by 85 percent in 2015, and it’s already sold more advertisements in 2016 than it did in all of 2014 (Fortune)

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