Insights, tools and research to advance journalism

Apps continue to dominate the mobile web, says a new report


The latest report from mobile analytics company Flurry shows that the average US mobile consumer spends 86 percent of her time, or 2 hrs and 19 minutes per day, on apps. That compares to only 14 percent or just 22 minutes on the mobile web. The report also breaks down the types of apps used on iOS and Android — gaming and Facebook make up the majority of app time. Another thing to note is the ad spending comparison: While Facebook’s ad spend aligns with its time spent, Google earned 49 percent of the overall mobile advertising revenues with just 18 percent of the time spent.

News organizations shouldn’t look at Flurry’s data and think readers are so enamored with apps that just any app presence will suffice (Poynter); The NYTNow app is now available in the App Store (iTunes store)

The best strategies for creating specialized mobile apps: Our strategy report on how niche apps present an opportunity to reach new target audiences, deepen the engagement and loyalty of their users, and grow new revenue

Read More

Need to Know newsletter

The smart way to start your day

Each morning we scour the web for fresh useful insights in our Need to Know newsletter. Sign up below.

The American Press Institute

Our mission

We help transform news organizations for an audience-centered future.

Our programs for publishers focus on four things:

  • 1. Understand your audience
  • 2. Get your audience to pay
  • 3. Transform your culture
  • 4. Do your best journalism
  • Find out more about API »

API solutions for publishers

What we can do for you

API offers a suite of original tools and services for solving the biggest challenges in news:

  • Decide what beats to cover and how
  • Identify and develop the skills you need
  • Assess and improve your culture
  • Drive more reader revenue
  • Drive loyalty through accountability journalism
  • Make analytics work for you
  • Contact us to find out how »