Ads on news sites could use up as much at 79% of users’ mobile data

One reason why people download mobile ad blockers is because of the toll mobile ads take on their data plans, Lara O’Reilly writes. A new report from Enders Analysis backs that idea up, showing that ads accounted for as much as 79 percent of data transferred on news sites, with JavaScript elements adding extra data use. The experiment conducted for the report used a small sample of news sites, and researchers request eight web pages from a number of “popular publishers” on a browser similar to that of an iPhone 6.